ESSEX – Overabove, a strategic marketing and communications firm based in Essex, Conn., has expanded its business footprint and enhanced its offerings with the opening of a Los Angeles office. The firm’s new office is located in Manhattan Beach on the Manhattan Beach Studios’ Media Campus – a facility where media arts, studio production, new technology and ideas converge.
The creative space is just south of Hollywood and bustling with the kind of activity at the heart of Overabove’s culture and services. Seasoned industry leader Tara Walls has been appointed to lead the firm’s new office.
As Head of Entertainment for Overabove, Walls will draw upon nearly 25 years of experience in the Hollywood entertainment industry to connect brands with television shows, feature films and talent. She’ll leverage industry relationships and tap her experience in brand integration and promotional partnerships, as well as with music and influencers, to craft customized entertainment partnerships to elevate brands of all sizes. She’ll also create original content to give brands exposure.
Walls’ depth of experience in identifying and structuring relationships between Hollywood properties and brands will bring strong added value to Overabove’s clients. While Walls only recently joined Overabove in a formal capacity, she’s been an extension of the Overabove team for more than a decade – collaborating with the firm on a number of entertainment partnerships for shared clients.
A resident of Los Angeles, Walls joins the Overabove team after serving as executive vice president of brand integrations & entertainment partnerships at FRUKT and Rogers & Cowan. She previously worked as a product placement executive at two Hollywood film studios.
“We are thrilled that our business footprint will now reach from coast to coast and that our new office is in such an ideal, exciting location – spearheaded by someone as talented and experienced as Tara,” said Ralph Guardiano, principal and co-founder of Overabove. “We know that these enhancements will greatly benefit our clients’ strategic and creative plans and look forward to seeing the results.”
Old Lyme resident John Visgilio, principal and co-founder of Overabove with Guardiano, added, “The opening of our West Coast office along with Tara’s hiring is part of our continued evolution to keep our clients’ brands above the noise, make our offerings as extensive and accessible as possible, and tap new growth opportunities.”