Old Lyme resident Jim Goldberg is the founder and owner of Deep River Snacks and Saturday both he and his Old Lyme-based business were featured in the Wall Street Journal’s ‘Creating’ series.
According to the article’s author, Amy Gamerman, Goldberg’s popular “… kettle chips are sold in high-end delis from Darien to Dubai …” and, by way of explaining the huge success of the Deep River Snack products, she goes on to quote Charlie Moore, grocery buyer for the Fairway chain of stores, who says simply, “For the price and value, it’s the best chip.”
The article focuses on how Goldberg comes up with the unique and memorable flavors for his snacks.
“A Daring Designer of Snazzy Snacks” is published on page C11 of the US edition of the Wall Street Journal or click to read it online here.