August 19, 2022

Advertising on and

 Why Advertise on Our Sites?

  • Interact directly with a potential market of over 34,000 residents in six Lower Connecticut River Valley towns.
  • Reach highly educated, high income readers with above average buying power, who are decision makers and/or business, organization or town leaders.
  • Target high impact ads within geographically defined areas.
  • Create a persistent, positive presence on the internet, where your competitors already are … or soon will be.
  • Join the growing number of successful businesses that have already recognized the long-term benefits of advertising on our sites.
  • Drive more traffic to your company website.
  • Gather detailed readership data regarding your marketing campaign.
  • Show you are environmentally conscious.
  • Demonstrate you are part of “the fabric of the community.”

What Will You Find on our Sites

  • Latest community news
  • News of arts, schools, business, clubs, sports & more
  • Feature articles
  • Regular columnists
  • Free Classifieds
  • Property Transactions
  • Obituaries

How Often Are Our Sites Updated?

  • Daily … or as news happens

How Many People Read Our Sites?

  • Annual Pageviews*: 437,465
  • Annual Visits*: 251,575
  • Average Monthly Unique Visitors*: 10,013
            *Dec. 1, 2019 – Nov. 30, 2020  Source: Google Analytics

Who Publishes Our Sites?

  • Award-winning journalist Olwen Logan and her husband Nigel, a retired Senior Executive Director at Pfizer Inc., combine their talents to bring you the latest local news.

Who Are Our Readers?

  • Typical and readers are well-educated, decision-makers with significant buying power.
  • Both male and female, they are in the prime of life, tech-savvy and well-placed to influence others in the making of professional and personal decisions.
  • Likely to be resident at least part of the year in one of the six towns we cover, they care passionately about the community in which they live and also the environment in general.

Are Our Readers Your Customers?

Here are some of their key characteristics*:

  • A mix of the sexes:
    Male: 35 % Female: 65 %
  • Well-educated:
    68 % with four-year degree or higher
  • Earning above average incomes:
    69 % with income of $60,000 or above
  • Influencers:
    63 % management or above
  • In the prime of life:
    40 % aged 35 – 54

If this is the market you’re targeting in the local area, advertising on our sites is the most effective way to reach it.

*Source: Shoreline Web News LLC reader survey, Sept. 2011.

Why Advertise Online?

  • The world has moved online
    360 million people were browsing the web in Dec. 2000. As of the start of 2021, there are 4.66 billion active internet users (DataReportal, 2021). That marks a 316 million year-over-year increase compared to 2020’s figures.
    *Internet World Stats, March 2011

  • Your customers are online 
    Almost every category of online advertising is growing and will continue to do so into 2015. Total online ad spend  in 2010 was $26 billion (Marketing Pilgrim, July 2011.) It was calculated that the digital advertising spending worldwide amounted to $378.16 billion in 2020, increasing and not contracting versus the 2019 figure in spite of the economic impact of the covid-19 pandemic. (
  • Your competitors are online
    Online advertising offers plenty of advantages over more traditional advertising media, allowing business owners to deliver relevant, personalized and timely messages to their customers at a fraction of the cost.
  • Why Aren’t YOU Online?
    Research shows that people are increasingly using the Internet to seek information about products and their prices before making final decisions. This means you cannot really afford to ignore online advertising as most of your customers are researching online.

What are the placement options for advertising?

We offer three advertising options:

  • Header Banner: “The Top Spot”
    This is the space to the right of our name on the Header Banner. Your advertisement can be seen 24/7 and has the highest visibility of all our advertising options.
    Advertisement size: 468 pixels wide x 60 pixels high
    Cost: $600.00 per month
  • Upper Rotation:
    This comprises Spots 1 through 4.
    Your advertisement can be seen 24/7 and appears randomly in any Spot 1, 2, 3 or 4.
    Advertisement size: 300 pixels wide x 250 pixels high
    Cost: $500.00 per month
  • Lower Rotation:
    This comprises Spots 5 through 14.
    Your advertisement can be seen 24/7 and appears randomly in any Spot 5 through 14.
    Advertisement size: 300 pixels wide x 250 pixels high
    Cost: $200.00 per month

How Much Does it Cost to Advertise?

Advertisement Location Monthly Cost
Header Banner $600

Top Rotation (Rows 1-4) $500

Middle Rotation (Rows 5 -14) $200

Do You Offer Any Discounts?

We offer significant discounts:

  • for longer commitments
  • if you run your advertisement concurrently on
  • for non-profits

Can You Design the Advertisement?

We charge a design fee of $30.00 for each advertisement.

How Can I Get More Information?

Please call us at 860-460-4176 or e-mail us at for more information or to discuss your advertising needs.

Our mailing address is:
3307 Oberon Street,
Kensington, MD 20895