ESSEX — Centerbrook-based manufacturer Tower Laboratories Ltd., has launched a diverse line of effervescent health and personal care products. The line, called FizzBenefitz, includes
- Shine Better Jewelry Cleaner
- Shower Better Aromatherapy
- Well Better Vitamin C and Calcium Supplements
- Hydrate Better Kids Hydration
Tower Laboratories has been in the business of effervescent product manufacturing for almost 40 years. The company produces denture cleaners, antacids and other over-the-counter tablets under various store brands. With FizzBenefitz, Tower Laboratories is hoping to develop its own brand recognition.
“We are excited to launch our own unique line of effervescent products and we think consumers will find a lot to like about FizzBenefitz,” said Matt Needleman of Tower Laboratories. “Effervescence gives people a multi-sensory experience that you don’t find in other types of products. For our health supplements, it has the added benefit of eliminating the stress of taking pills. Our products are always made with convenience for the consumer in mind.”
The full FizzBenefitz line is available for purchase online at fizzbenefitz.shop
Editor’s Note: Tower Laboratories, Ltd. is a privately held company founded in 1979 and the country’s leading supplier of store brand effervescent products. Tower Laboratories, Ltd. also produces a number of effervescent products for contract customers consisting of prescription and over the counter (OTC) drugs, dietary supplements, medical devices, personal care products and specialty applications. The company is headquartered in Centerbrook, CT, with manufacturing facilities in Clinton, CT and Montague, MI.