AREAWIDE — This spring, 9 Town Transit (9TT) asked the public to help with a new slogan for the region’s bus system. After reviewing the nearly 50 submissions, the district now has a new tag line.
“We wanted something that conveyed the impact public transit has on people’s lives.” explains 9TT Chairperson Leslie Strauss, “We think ‘connecting your Connecticut’ does just that.”
The winning entry came from Alejandro Callirgos, a local freelance copywriter. He stumbled across the contest on Google. “I liked the idea of public transportation that connects so many Connecticut towns and neighbors”, explains Callirgos.
The district plans to use the new slogan to help promote public transit, and will use it on most marketing materials. As the winner, Callirgos received forty transit ride tickets which he will be donating to a local charity to make transportation a little easier for those in need.
9 Town Transit provides service to all parts of Chester, Clinton, Deep River, Durham, East Haddam, Essex, Haddam, Killingworth, Lyme, Old Lyme, Old Saybrook, and Westbrook, with connections to New Haven, New London and Middletown. All services are open to the general public. Additional information, route maps and schedules are available online at www.9towntransit.com or by calling 9 Town Transit at 860-510-0429.